What Breeders & Sellers Struggle With
Selling horses the traditional way means leaving money, reach, and data on the table.
Limited International Exposure
Traditional sales methods restrict your reach to local buyers, leaving top international prospects untapped.
Manual Sales Process
Handling enquiries, negotiations, and paperwork by hand is time-consuming and error-prone.
No Structured Bidding Competition
Without a transparent bidding environment, horses sell below their true market value.
Weak Marketing Reach
Reaching qualified equestrian buyers across borders requires specialised tools most breeders lack.
No Bidder Data Insights
Without analytics, you can't understand buyer behaviour, refine pricing, or retarget interested prospects.
Lack of Professional Presentation
Buyers expect high-quality catalogues with pedigrees, vet reports, and video—manual listing can't deliver that.
The WeAuction Equestrian Platform
Everything a breeder, studbook, or auction house needs to sell horses professionally online.
Upload foals, pedigrees, X-rays, videos and pictures into a rich, professional catalogue
Use the built-in management system or connect your own horse management software via API
Publish auctions on a fully white-label platform in your own branding
Automatically distribute listings via CMH.TV to reach a global equestrian audience
Send targeted emails to buyers who showed interest in similar horses
Activate social campaigns across Facebook & Instagram (1M+ equestrian followers)
Attract new bidders to register and place bids through automated funnels
Over €150M in horses were sold last year using this model. Leading names like Schockemöhle Online, Jan Tops, and Flanders Foal Auction trust WeAuction to power their sales.
Three Ways to Sell Horses Online
Together with CMH.TV, we select the optimal model for every collection.
Online Timed Auction
Run a fully digital auction from your stable. Set start and end times, activate anti-sniping, and let bidders compete from anywhere in the world—no physical event required.
AI-Powered Marketing & Distribution
Automated, intelligent buyer activation that maximises participation and final prices.
AI-Targeted Email Campaigns
Reach buyers who previously bid on, viewed, or shortlisted horses with similar profiles—automatically.
Interest-Based Segmentation
Segment your database by breed, discipline, price range, and past behaviour to deliver hyper-relevant listings.
Social Amplification
Activate paid and organic campaigns across Facebook, Instagram, and CMH.TV's 1M+ equestrian followers.
International Bidder Activation
Multi-language support and geo-targeted ads attract qualified buyers from Europe, the Americas, and the Middle East.
Automatic Registration Funnels
From ad click to verified bidder in minutes—our funnel handles KYC, payment method, and bid deposit automatically.
Full Control & Real-Time Insights
Monitor every aspect of your auction as it happens—complete transparency for sellers and organisers.
Real-Time Bidder Tracking
See who's online, who's watching which lot, and where bids are coming from.
Data Room Views
Track which documents, X-rays, and videos each bidder reviews before placing a bid.
Activity Logs
Full chronological record of every action—bids, views, registrations—in one dashboard.
Clerking Management
Digital clerking tools for managing bid increments, absentee bids, and auctioneer flow.
Bid Heat Tracking
Visualise bidding momentum to identify the hottest lots and predict final prices.
Complete Transparency
Every bid is timestamped, logged, and auditable—building trust with both buyers and sellers.
Post-Sale Automation
From invoicing to long-term bidder management—everything is automated.
Results Sharing
Automatically publish results across your website, social channels, and CMH.TV.
Automatic Invoicing & Data Export
Generate buyer invoices and export financial data with one click.
Payment Links
Send secure payment links to winning bidders with integrated payment processing.
Financial Integrations
Connect to your accounting software for seamless reconciliation.
Full Audit Trail
Complete, tamper-proof record of every transaction for compliance and dispute resolution.
Long-Term Bidder Database
You own your bidder data—grow your buyer network with every auction you run.
Proven at the Highest Level
The equestrian industry's most trusted auction infrastructure, powering sales for the world's leading breeders and auction houses.