Real-time Bidding Made Easy
Our journey started in 2008 with a research study: What if live real-estate auctions could be expanded with online bidding facilities?
More Than Auction Technology
As we've found out over the past 15+ years, online bidding ensures more transparency when bidding. Auctions no longer take place in shady backrooms and become more accessible to a wider audience.
It increases the buyer's reach and the value of auctioned goods. We believe auctioning is the most transparent, sustainable and fair price system. No system is so effective in matching supply with demand.
Auction marketplaces however, are expensive and lack full brand control and data ownership. So why not auction through your own platform? Welcome to WeAuction.
Why I Started WeAuction
The first hall auction I attended was a real-estate foreclosure auction in the Netherlands, in 2006. When I entered the hall, I was surprised by the small number of bidders present. Even though the offered properties consisted of highly sought after homes. I assumed the selling price of the properties would be negatively affected by the limited demand, as outside options for bidding were not available.
I was curious to find out if the selling prices of real estate sold in the auction room were in line with those on the traditional real estate market. As my research showed, selling prices of auctioned real estate were no less than 37% below those on the social housing market! A shocking result showing the auction system needed more transparency. Better prices could be achieved if the demand (i.e. the number of bidders) during an auction increased, and I became committed to finding a solution. That very same year, I started my company and set to developing an online auction solution which could easily be integrated with existing hall auctions.
Paul Rijk
CEO of WeAuction
Our Journey
From a research project to a global auction technology leader.
Pioneered one of the first online hybrid real estate auction formats in Europe
Rebuilt the platform from the ground up as a scalable SaaS solution for professional auctioneers
Expanded beyond real estate with our first equine auction — marking a new chapter in multi-industry capability
Entered a strategic partnership with ClipMyHorse.TV, combining live-stream and auction technology
Launched FarmersBid — a dedicated auction platform for the agricultural sector
Broadened our portfolio with B2B auction solutions for industrial and commercial clients
International expansion into Australia and the United States, bringing WeAuction to new global markets
A Team of Experts
We're a team of experts with over 10 years' experience in online auctioning and real-time bidding technology.
Executive Team
Our leadership brings decades of combined experience in auction technology, real estate, and software development.
Engineering
Our engineers build scalable, reliable auction infrastructure that handles millions in transactions.
Customer Success
Dedicated support team ensuring every client gets the most from our platform.